Advantages and Disadvantages of Email Marketing

 Email marketing is a powerful tool with its own set of advantages and disadvantages. On the positive side, it’s cost-effective, allowing businesses to reach many people for minimal expense. It’s also personal and direct, helping build strong customer relationships. Plus, tracking performance is simple with analytics tools. However, there are challenges too. Emails can end up in spam folders, and it’s tough to stand out with so many messages competing for attention. Overuse can even annoy subscribers.

Learn more in this email marketing guide.

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